About BobbleApp:
-BobbleApp, the world's 1st social keyboard app lets users share stickers directly from their keyboard on WhatsApp, Hike, WeChat, Line & other chat apps
-Bobble makes your mobile conversations Lively & Fun!
-It has 1,50,00,000 app installs
About the Speaker:
Kaushik Parashar, Product Design Lead at BobbleApp
-With a Masters Degree from IIT Delhi, Kaushik has previously worked as a Senior UX Designer at Persistent Systems in Pune
-Currently, he leads the product design team at Bobble App & is responsible for the core product experience
-His work involves identifying user needs around their social nature of personalised communication, creating UX strategy and crafting experiences to leverage keyboard as a social platform while continuously refining design solutions through data and user feedbacks
What will be discussed?
-Design secrets to BobbleApp's adoption by 16 to 25 yr olds
Case Studies:
-Identifying users' social needs & translating them into design
-How BobbleApp righty integrated its user feedback mechanism