About the Speaker:
Ferheen Athar, Marketing and Communications Manager at POSist
Editor at The Restaurant Times
What will be discussed?
Content Marketing (Lead generation)
-Understanding the target audience
-Creating the right customer persona
-How non-clickbaity content can sell
Email Marketing (Lead nurturing and conversion)
-Basics of email marketing
-Creating emails that talk
-Customer Segmentation
-Personalisation of emails
Discount Code: HELLOINVESTOPAD
Contact:
Ayushi Mohindra